The story of Uswing

A Conquering World-Class Brand

The Uswing story began on October 21st, 2019 in Macao when Warren Fong, a rigorous Chinese amateur golfer with a single handicap, played in a Pro-Am invitational tournament with Phil Mickelson, a legendary golfer and winner of six major championships. At hole 14, they had different judgments on a 4-foot putt. Mickelson thought the ball should be putted into the hole by the left side while Fong believed otherwise. In the end, Fong made the right judgment wearing the Uswing sunglasses.

Mickelson was apparently impressed by the result. Since playing The Match: Champions for Charity in May, 2020, he started wearing the Uswing sunglasses given by Fong. Henceforth, Uswing made its debut appearance in the international tournaments. Since then, Mickelson was seen wearing them in most of his winning competitions. In the most recent PGA Championship 2021, he had also utilised the Uswing Sunglasses Golfer 002. On the other hand, C. T. Pan, the famous Chinese player, wore Uswing when playing The Masters 2020 and achieved a memorable debut by finishing with a tied seventh.

Origin

Established in China, Uswing is not only a professional golf accessory but also an innovation of new technology in the sport. Its founder, Warren Fong, was concerned about the impact of the blazing sunlight on his eyes while golfing. Therefore, he looked for a pair of suitable golf sunglasses around the world and realized that it seemed like an impossible mission. None of the sunglasses in the market met the core functions required in golf such as no parallaxes and the ability to distinguish green patterns and slope. During his encounter with other world-renowned golfers like Tiger Woods, Ernie Els, and K. J. Choi, he realized that they were not using proper sunglasses either.

Upon this discovery, Fong set out to develop the first professional golf sunglasses in the world; one that would solve visual problems while playing golf under the bright sunlight. A research and development team of experts from the fields of optics, optometry, physics, chemistry, and ergonomics was set up in China. It took Fong and his team almost a decade to design the first Uswing sunglasses to perfection.

Uswing, the pioneer sunglasses that complement golfing, was finally ready in early October 2019. The following features are incorporated: ability to distinguish green patterns and slope, no parallaxes, calmness and mind-focused assistance, along with eyes protection. Uswing is created not only as an essential accessory for golfers but also as a symbol of high quality and fashion sense.

Since its maiden launch, Uswing has been worn by professional golfers such as Phil Mickelson, C. T. Pan, Yani Tseng, Rose Zhang, and Weiling Hsu. Phil Mickelson and C. T. Pan wore Uswing to play The Masters Tournament 2020 and 2021.

Since the establishment of the brand, Uswing continuously contributes to various eye protection charity organizations. On top of that, it has built a long-term relationship with the Orbis International and Life-line Express Foundation to bring clear visions to patients with eye diseases.

Uswing's journey from its inception to becoming a global leader in professional golf eyewear is a testament to the relentless dedication and innovation of its founder, Warren Fong, and his team of experts.

Fong's passion for golf was the driving force behind Uswing's creation. As an avid golfer himself, he intimately understood the challenges golfers faced on the course, particularly those related to vision. He realized that conventional sunglasses did not adequately address the unique needs of golfers, who needed to judge distances accurately, read the contours of the green, and minimize glare from the sun. Frustrated by this gap in the market, Fong embarked on a personal mission to revolutionize golf eyewear.

To bring his vision to life, Fong assembled a diverse and talented team of experts. These experts came from a range of fields, including optics, optometry, physics, chemistry, and ergonomics. Together, they formed a powerhouse of knowledge, skill, and creativity. Over the course of nearly a decade, they worked tirelessly to design and develop eyewear that would not only protect golfers' eyes but also provide them with a competitive edge on the course.

The development process was marked by groundbreaking innovations. Uswing's team of optical experts explored cutting-edge lens technologies, such as polarization and contrast enhancement, to ensure that golfers could see the course with unparalleled clarity. They tackled the challenge of parallax, a phenomenon that can distort a golfer's perception of distances and angles on the green, with ingenious optical solutions. Uswing's chemists developed specialized coatings to reduce glare and improve visibility in varying lighting conditions, from the glaring sun to the subtle shades of twilight.

Moreover, Uswing's commitment to ergonomic design was unwavering. The team meticulously crafted the frames to provide maximum comfort during long rounds of golf. They considered factors like weight distribution, nose bridge design, and temple grips to ensure that Uswing's eyewear remained comfortable and secure, even in the heat of competition.

As Uswing's product development reached its zenith, the world was introduced to the first professional golf sunglasses. These eyewear pieces weren't just accessories; they were game-changers. Golfers, both amateur and professional, quickly recognized the benefits of Uswing's innovative technology. They marveled at how the eyewear improved their ability to read the greens, gauge distances accurately, and maintain their focus on the fairway. Uswing sunglasses became an essential part of every golfer's kit, earning a reputation for being as indispensable as a well-chosen club.

Word of Uswing's groundbreaking eyewear spread like wildfire throughout the golfing community. Major golf tournaments and pros alike embraced the brand, with many top players endorsing the eyewear as a competitive advantage. Uswing became a trusted name on the PGA Tour, the LPGA, and golf courses worldwide. Their products were not only functional but also stylish, making a fashion statement on the fairways.

Over the years, Uswing continued to push the boundaries of innovation. They expanded their product line to include specialized eyewear for various lighting conditions and even ventured into augmented reality technology to provide golfers with real-time data and insights on the course.

Today, Uswing stands as a shining example of how passion, vision, and a dedicated team of experts can transform an industry. Warren Fong's quest for the perfect golf sunglasses not only revolutionized the way golfers see the game but also solidified Uswing's place as a leader in sports eyewear. Their commitment to excellence and innovation ensures that golfers of all skill levels continue to benefit from the company's pioneering spirit. With each swing on the course, Uswing remains at the forefront, enhancing both the performance and enjoyment of the game for golfers around the world.

Mickelson and Uswing

The Uswing journey embarked on a momentous trajectory on October 21st, 2019, amidst the picturesque greens of Macao. Warren Fong, a skilled amateur golfer hailing from China, boasting an

impressive single handicap, found himself paired with none other than golfing legend Phil Mickelson, a titan of the sport with six major championship victories to his name. Their fateful encounter unfolded during a Pro-Am invitational tournament, and little did they anticipate that this meeting would serve as the catalyst for Uswing's extraordinary ascent.

The scene was set at the 14th hole, where a captivating drama played out. Mickelson, the seasoned veteran, and Fong, with his acute golfing acumen, held contrasting views on how to execute a pivotal 4-foot putt. Mickelson, drawing from his wealth of experience, advocated for a left-sided approach, while Fong, with unwavering conviction, championed a different perspective. In a moment that would later etch itself into golfing lore, it was Fong who proved prescient, delivering a flawless putt while donning a pair of Uswing sunglasses.

The outcome of this putt left Mickelson visibly taken aback, a watershed moment that stoked his curiosity about the eyewear that had seemingly endowed Fong with a competitive edge. This curiosity would catalyze a significant evolution in their relationship. Following their electrifying encounter at the Pro-Am tournament, Mickelson embarked on a journey to explore the untapped potential of Uswing eyewear.

The watershed transition came to fruition in May 2020, during the enthralling spectacle of "The Match: Champions for Charity." It was here that Mickelson, in a gesture of mutual respect, donned the Uswing sunglasses graciously bestowed upon him by Fong. From that juncture, Uswing made its inaugural appearance on the grand stage of international golf. The iconic Phil Mickelson, a paragon of the sport, would go on to sport these sunglasses in numerous prestigious competitions, including his 2021 PGA Championship triumph, where he became the oldest major champion in golf history.

Mickelson's visual belief of Uswing stood as irrefutable evidence of the eyewear's efficacy and its transformative potential for a golfer's performance on the verdant battlegrounds of the course. Uswing sunglasses emerged as an integral facet of Mickelson's winning formula, not only capturing the attention of spectators but also earning the admiration of fellow competitors and ardent golf aficionados across the globe.

The Future

Uswing's impressive journey and innovative eyewear have firmly established the brand as a leader in the world of golf, and the future looks incredibly promising. Building on its foundation of cutting-edge technology, commitment to excellence, and endorsements from golfing legends like Phil Mickelson, Uswing is poised to continue its ascent in the golfing world.

One exciting development on the horizon for Uswing is its partnership with rising LPGA phenom Rose Zhang. Zhang, with her exceptional talent and promising career, represents the future of golf, and her association with Uswing reflects the brand's commitment to supporting and nurturing young talent. The partnership between Uswing and Rose Zhang not only underscores the brand's credibility within the professional golf community but also highlights its dedication to helping golfers of all levels improve their performance. Zhang's endorsement of Uswing's eyewear will undoubtedly inspire a new generation of golfers to explore the advantages that these innovative sunglasses offer on the course.

Additionally, Uswing recognizes the importance of nurturing talent at an early stage. As part of its vision for the future, the brand is making significant investments in junior-level golf programs around the world. Uswing understands that cultivating young talent is vital for the growth and sustainability of the sport. By supporting junior golf initiatives, the brand aims to provide young golfers with access to the same cutting-edge eyewear that professionals use, thus giving them a competitive edge from the outset of their golfing journeys. These investments demonstrate Uswing's commitment to the broader golfing community and its dedication to enhancing the game for players of all ages and skill levels.

Looking ahead, Uswing remains committed to pushing the boundaries of innovation in golf eyewear. The brand's research and development team continues to explore new technologies, materials, and design elements to stay at the forefront of the industry. Whether it's further enhancing lens technology for improved clarity and contrast or developing lightweight and comfortable frames for even longer rounds, Uswing is determined to provide golfers with the tools they need to excel on the course.

Furthermore, Uswing's global expansion plans are in full swing. The brand's reach continues to extend beyond traditional golfing markets, making its eyewear accessible to golfers worldwide. As more golfers discover the advantages of Uswing's eyewear, the brand is poised to become a global household name among golf enthusiasts.

In conclusion, Uswing's journey from its inception to its current status as a leader in professional golf eyewear is remarkable, and its future looks even more promising. With partnerships with rising stars like Rose Zhang and investments in junior-level golf programs, Uswing is not just innovating; it's actively shaping the future of the sport. As the brand continues to develop cutting-edge eyewear and expand its global presence, golfers of all ages and skill levels can look forward to a brighter, clearer, and more comfortable future on the course, all thanks to Uswing's commitment to excellence and innovation.